Friday, January 15, 2010

Small Truck Comeback?

A while back I bitched, moaned and whined about Ford not bringing the next Ranger over to America. In short, if you didn't read the entire little rant, I predicted that smaller trucks were going to become very popular because of the new downsizing trend.

I think I was right.

According to Wards Auto, which is one of the premier sites and publications about cars and trucks, Scion is thinking about a small pickup truck. With Scion being Toyota's "hip and with it" brand for younger people, they're thinking that a small, slightly peppy truck can sell now.

That's very interesting since Toyota never builds a car that it can't sell. The company thinks there's a market out there somewhere.

But one company does not prove a trend.

However, rumors have been floating around that GM might bring the Holden Ute over to America and market it as an El Camino. While this is just the latest rumor like that in the past three years (originally they thought about calling it a Pontiac, until they killed Pontiac in its sleep) they might, just might be serious this time.

Who the hell knows? All I know for sure is that I'd love to see this with a Chevy or GMC badge on it.

I'd even take the green color.

It's a Holden Commodore Ute, a car body with a pickup bed in the back.

So, note to Ford if one of your internet trawlers happen to read this: either fix the damn Ranger or bring back the Ranchero. Small trucks might be the next big seller, get in on it now.

Right now, Ford is debating about what to do with their Australia division, and this might just be the answer. The cars they build in Australia are made in Australia for Australians. That doesn't fit in with the whole idea of a "global car" that can be sold in damn near every spot on the planet. So Ford might just pull the plug on its Australian plant and just import cars there.

But Australia is the only place where Ford has a variety of rear-wheel drive cars. If, somehow, Ford could take that technology and bring it to the rest of the world, the Australian cars could be saved. General Motors pulled it off with their RWD cars and their Holden division...almost.

I want Ford to save their RWD tech and their Ute because then they could give us this:


They call it the Falcon XR8, it's the sport version of Ute. I'd like them to call it the Ranchero and bring it here.

The only problem is that if they actually do it, I'll have to start a snow shoveling business in hell.

1 comment:

  1. I'd buy one if it had AWD or I could settle for RWD and a 4 cylinder diesel under the hood. Especially if it had a standard transmission.

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