Does Toyota Have a Sense of Humor?

Behold, the advertisement that answers that question with a "yes."

Or, at least, "Yes, occasionally."

Most Toyota ads in the US deal with Toyota's reliability, how it's a fuel efficient car, or that it's the best choice for a family.

In other words they're boring as hell. Informational, but they have the same excitement level as listening to your hair grow.

This ad, for their Hilux pickup (Tacoma here in the US), was made for the Australian/New Zealand market. It's from the late '90s or early 2000s.

It's also funny.




There need to be more ads like this one. Not the exact same, or even the same idea. Just something funny that demonstrates the vehicle's points.

If ads can entertain while informing customers about the product, more of a manufacturer's vehicles will drive off the dealer lot and down the road. Proving that overdrive is necessary.